2023: What. A. Year.
What a year it was for Griffin Road Media in 2023. We had the opportunity to work with incredible clients, creating meaningful work.
Our team grew by two, we traveled to many cool cities, we had successes and in the same breath, growing pains, and, on a personal note, my wife and I had our second daughter. It was a unforgettable year. Thank you to all of our wonderful clients who were a part of it.
Here’s a recap of some of our projects in 2023…
The Hotel Chalet
We had the opportunity to work with The Hotel Chalet, a boutique hotel in Chattanooga, Tennessee to create a Lifestyle Video for them to use amonsgt their website and social media platforms. We featured their luxury guest rooms, restored train carriages, restaurant and event spaces. This video had to be captured in just 1 day, due to being a late add into production.
Sushi Grade Media
Sushi Grade is a production company based out of Orlando, FL. Kyle had the honor to go and shoot several different projects with them last year including being the DP on the Madden ‘24 cover release content capture, the Golf Digest Hotlist, and shooting at Atlanta Athletic Club for the USGA.
Primer
Primer, a network of Microschools in Florida and Arizona, commissioned us to produce a comprehensive package of videos for them in 2023. After a week of filming in Miami, we conducted a total of 27 interviews, creating dozens of social media ads and website content videos.
Hanks Carpet & Flooring
For the second year in a row, we had the opportunity to work with Hanks Carpet & Flooring from Tunnel Hill, Georgia to produce multiple videos showcasing an interior look at their family owned business. We created three social media ads, an ASMR style video, a family focused video and a video featuring Lola Pate rugs.
Covenant College
We had the opportunity to work with Covenant College in Chattanooga, Tennessee (my alma mater!) to produce a 2023 Homecoming recap video. We attended almost every event to capture the footage, conducted interviews, and captured student and family moments to create the recap video. A unique way we go about event recaps is by turning around the edit in real-time, so this video was exported and ready to post at 11:30 PM the last night of Homecoming.
Cresa Atlanta
Cresa is a Commercial Real Estate company that offers clients the best and most comprehensive services. We were able to work together with their office in Atlanta to create Bio Videos for their brokers, a Commercial Team Overview Video, and a Industrial Team Overview Video.
Tom Rowland Podcast
With over 1.5 million views on Youtube in the last 7 months (up from 250,000 in the 7 months prior to our management), the Tom Rowland Podcast covers stories of success in fishing, hunting, outdoor, fitness and entrepreneurial worlds. We produced 90 episodes for the podcast in 2023 and are looking forward to many more in 2024. We also led the redesign for the podcast website which has streamlined and simplified the experience for new and existing listeners. We’ve also grown the Tom Rowland Podcast instagram page 400% since taking over by producing higher quality reels and episode recaps.
Thrive Regional Partnership
We had the opportunity to createvideos for Thrive Regional Partnership’s annual Tri-State Summit in In Ringgold, Georgia. The Summit included two full days of keynote speakers, panels, and experts on responsible growth in cities. We produced three different videos for the summit, highlighting the different initiatives that Thrive champions in the Tri-State area. Along with the summit content, we also created a Year In Review video that highlighted everything from the year.
Jordan Thomas Foundation
This year we got to partner with Jordan Thomas Foundation to produce several different videos for them, including their annual golf tournament recap video.
Manifold Vision
We traveled down to Fairfield, AL from Chattanooga, to help Manifold Vision kickstart their non-profit with photo and video content. Originally the goal was to create 3 separate videos that told 3 separate stories, but after production we urged the client to think about potentially creating a mini-documentary out of the project. The story is so compelling that it just made sense to create a trailer and a long-form video that told the story of Manifold Vision. This project was completed in collaboration with Roundtree Agency.
Tennessee Valley Federal Credit Union
We got to help TVFCU create content for their Idea Leap Grant program. It was a blast to create several different videos to promote and contribute to the events themselves. We collaborated with Volume Collective to create these videos.
Faith Pres
We were able to work with our friends at Faith Presbyterian Church in Birmingham for the 3rd time in 5 years as they kick start another capital fundraising campaign. This time was for a multi-million dollar building campaign. We spent a day in Birmingham capturing interviews and b-roll. This project was completed in collaboration with Roundtree Agency.
